A Boutique Real Estate Advisory for the Jet Set

A Boutique Real Estate Advisory for the Jet Set

Pictured above: Villa Peduzzi, an exclusive Liberty-style villa rental, comes fully staffed with a chef team, villa manager, and housekeeping, with a number of bespoke concierge services available to create the ultimate getaway on Lake Como.

Foreign buyers and frequent flyers now have a single source of truth when it comes to luxury properties in Italy—and beyond.

Co-founders Alessandro Ravaoili and Cameron Avery with the PRIMA team in Florence, Italy.

Co-founders Alessandro Ravaoili and Cameron Avery with the PRIMA team in Florence, Italy.

PRIMA Real Estate Advisory, newly rebranded, is ready for the post-pandemic world with a new collection of property rentals around Europe and a stunning portfolio of investment properties in Italy.

Based in Florence, this boutique consultancy has built their business helping foreign buyers navigate the real estate market in Italy, with an emphasis on property management to maximize investment returns.

Originally launched as a property rental management company in 2017, PRIMA saw an opportunity in the marketplace, noticing the demand for vacation homes and a lack of international quality property management services on offer in Italy.

Villa Peduzzi boasts some of the most stunning blue lake and green mountain vistas overlooking Lake Como, with no neighbour in site. Available for rent through PRIMA Advisory. See more.

Villa Peduzzi boasts some of the most stunning blue lake and green mountain vistas overlooking Lake Como, with no neighbour in site. Available for rent through PRIMA Advisory. See more.

The boutique consultancy has since grown into a luxury travel partner with a stunning selection of vacation rental properties in Italy, France, Greece, and Spain, quickly becoming a premier destination for luxury retreats.

The pandemic has seen HNWI trading five star hotels for boutique property rentals, and shorter getaways for longer stays, with concierge services bundled in. This line up of upscale properties for rent across Europe reflects this growing demand for private vacation homes with all of the bells and whistles.

The company, run by partners Cameron Avery and Alessandro Ravaoili, continues to bridge the gap between high international standards and the often fragmented market conditions in Europe.

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What’s truly unique is their focus on end-to-end property investment, taking care of all of the logistics and removing all barriers of entry for discerning buyers looking to invest intelligently. In some regions, property owners can rent for 25 weeks a year and cover all of their costs, and then some.

For many, the dream of buying a beautiful historic property in Italy has become a reality with the help of PRIMA, acting as consultants to negotiate with local agencies on behalf of clients and managing the intricacies of Italian bureaucracy.

“We become a single point of contact for our clients, managing their properties and taking on all of the ‘headaches’ foreign buyers typically experience,” says Avery, referring to the white-glove service that has allowed the PRIMA team to build lasting relationships and scale their services.

Composed of local experts and native English speakers, PRIMA Advisory offers end-to-end concierge services for discerning buyers and high-end travellers alike, looking to find the most exclusive properties across Europe.

Fairytale Castle in the Czech Republic

Fairytale Castle in the Czech Republic

Luxury Villa Rental High Above Lake Como

Luxury Villa Rental High Above Lake Como